- Karaoke trend : Multifarious but unique
The paradox is being several people at the same time yet still have an individual personality. The answer is to be yourself and play at being someone else: this is the "karaoke" trend = "creating your own scenario".
- Star trend : Everybody is a star: the casting society
created by television encourages us to play at "being a star".
- Fairness trend
Consumers are increasingly aware of the importance of fair trading; they often feel that prices do not reflect the reality, hence the success of the hard discount and low-cost trades. They might well shop carefully for utilitarian goods but carelessly for pleasure.
- Well-being trend
Little short-lived treats and well-being come in every colour. Everyone creates their own scene to keep in shape and good humour.
Innovating treatments awakening sensory sensations ensure the feel-good factor: laughter sessions, feng shui spas and immersion in energised isolation capsules are just some of the ways to restore harmony and get back on your feet without losing your head.
Styling and colouring products, scalp massages and so on inspire touch therapy (in-depth feel-good treatment) and styling therapy (to bring out the beauty)...
- Plant Beauty trend
The "fresh attitude" (eating fruits and vegetables every day) is extended to cosmetics in the cultivation of beauty plants. The goodness of nature in its flowers, fruits, plants, roots, seeds and weeds has worked its way into new care treatments with regenerating powers.
Bio seduction sows seeds of desire for botanical beauty and extreme aromatic sensuality. The body is made beautiful without artifice, the skin is ecostimulated, hairstyles are naturally untamed.
A nursery of products containing no paraben, phenoxyethanol or any other preservative is a breeding ground for natural beauty care that penetrates to the roots of the hair.
To discover 2009 trends:
Meet us on the next MCB from 13 to 15 Septembre 2008 in Paris, Porte de Versailles
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